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Winning With
Break-Out Strategy (BOS):
Moving Beyond Blue Ocean
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“The supreme art of war is
to subdue the enemy without fighting.”—Sun Tzu
Is your company
facing heightened competitive rivalry domestically and internationally? Are
you feeling that it has become more difficult to achieve a profitable growth
for your business? Are you being
pressured by your competitors to match their prices head-on in order to make
some reasonable sales? Are you encountering great challenges in
differentiating your products or services in the crowded market space you are
in?
If you answered ‘yes’ to most of these questions, then your company is
stuck in the bloody battle of competition!
Just like your competitors, you are trying to outperform each other to
grab a greater share of the existing demand in the shrinking market. And now, your survival is being
threatened. So how do you move to get out of this bloody battle field and
break out into the innovative green field of opportunistic growth?
The fact is: you
do not need to be in this situation! You can breakout of this mess!
With
commodisation and supply exceeding demand in most industries, competing for a
share of contracting markets, while necessary, will not be sufficient to
sustain high performance. You need to go beyond competing. To seize new
profit and growth opportunities, you need to venture beyond the blue ocean of
new market space. Above all, you need to create a well-conceived Break-Out Strategy (BOS) – a holistic
and integrated model to ensure successful value innovation, translation of
the strategy into actions and eventual implementation for sustained high
growth.
This unique
practical workshop, based on best practices coupled with years of on-the-job
experiences, provides you with the
hands-on “How” to break out of the bloody terrain of competition—the
conventional business landscape. You will learn how to formulate and execute
Break-Out Strategy in your real world situations by applying the creative
tools and techniques which have been fully incorporated for ease of
application to create your innovative green field and move beyond blue ocean.
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Objectives
Upon completion of this workshop, you will be able to:
- Understand
your competitive business environment
- Understand
similarities & differences between Break-Out Strategy & Blue
Ocean Strategy
- Learn the
BOS Model and concepts of Break-Out Strategy broadly
- See your
business in a broader context in an attempt to create your Break-Out
Strategy
- Understand
how to formulate Break-Out Strategy
- Decribe how
to translate Break-Out Strategy into actions
- Explain how
to plan and execute Break-Out Strategy in your real business world
Who Should Attend
- Chief
Executive Officers
- C-level
Officers
- General
Managers & Corporate Planners
- Senior
Managers
- Managers
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Key Benefits of Workshop
- You will
have the opportunity to challenge your current strategic thinking given
the concepts and practices of the Break-Out Strategy
- You will be
equipped with well-designed processes, tools and techniques on how to
break out of the bloody battle of competition
- You will
have the “hands-on” experience in creating a Break-Out Strategy
facilitated by experienced trainers
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More importantly, you will be able to apply
what you have learnt to the real world situation to achieve profitable
growth, when planned and executed properly.
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Workshop Outline
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Introduction
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The Red Ocean
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The Break-Out Strategy
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The BOS Model
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Strategic Visioning
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The “Big Picture”
Thinking
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Defining Your Business
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Capturing Non-Customers
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Strategic Value Innovation
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Strategic Value
Innovation Concept
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Strategic Cost and
Value Matrix
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Strategic Value Map
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Strategic Value
Generation
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Strategic Value Alignment
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Generic Business Model
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Business Model
Alignment
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Strategic Execution
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Managing The Soft Side
of Change
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Managing The Hard Side
of Change
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Methodology
- Facilitation
- Interactive discussions and sharing of real-life issues
- Reflection on experiences
- In-class exercises
- Video presentations
- Case Studies (where applicable)
- Level 1 Assessment
Workshop Facilitators
Main Trainers:
Dr Wilson Tay Chuan Hui, MMIM, MIM-CPT
DMgt(Dist) IMC Southern
Cross University,
MBus Curtin University of Technology, BBus WAIT
FCPA, FCIS, FCIM, CA(Aust), CFP(USA), CIMCA(UK)
Dr Lai Chong Teng, MMIM, MIM-CPT
DBA, International
Management Centre (IMC) UK
M Eng. (University
of Mac Master, Canada),
BSc (Mech) (Strathclyde University, Scotland),
Diploma (Mech Eng) (Technical College, M’sia),
Associate Consultant (MIM)
Alternate Trainer:
Chan Leck,
MMIM, MIM-CPT
MBA (General) University of Hull
Diploma MCIPS
(Chartered Institute of Purchasing & Supply), UK
Diploma MCILT
(Chartered Institute of Logistic & Transport)
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