MANAGEMENT
LEADERSHIP
Strategy has become a part of
the main agenda in many organisations today and strategic planning is an
organisation’s process of defining its strategy and making decisions on
allocating its resources to achieve this strategy. Strategic planning is an
important business activity. Since
strategic planning is a top-down process in most organisations, the ability
to align the organisation and build commitment behind the new strategy at
lower level management is to provide understanding of how top management goes
about in formulating the strategic plan. However, it would be impossible to
formulate the appropriate strategy without engaging in strategic thinking. |
||
Objectives
Upon completion of this programme, you will be able to: · Understand the concept of strategic thinking and the difference between strategy and strategic thinking · Discuss the principle dimensions of strategic thinking · Determine how a firm can create sustainable competitive advantage · Discuss the nature and role of vision and the relationship between vision and strategy · Understand the different strategic planning models typically used in the strategic planning process · Understand how to conduct external assessments covering industry, environment and competitors and carry out internal analysis of your organisation · Discuss the value of long-term objectives and the different strategies that a firm can choose to adopt · Understand how to implement the strategic plan successfully Who Should Attend
Learning Outcome
At the end of this programme, you will have gained the
following knowledge and learning, and be able to: · Carry out a SWOT analysis of your unit or organisation and choose the appropriate strategies to achieve your unit or organisation’s objectives · Develop your unit/departmental strategy to align with your organisation strategy · Explain how a properly formulated strategic plan will enable your organisation’s leaders to rally the entire organisation towards a shared mission · Organise and align the organisation, build commitment and create a strategy-supportive culture behind the new strategy · Implement the strategic plan and measure its performance against the plan |
Programme Outline Day 1 Covers the nature of strategy and the impact of the discontinuities to strategies under the new economy; the concept of strategic thinking and the difference between strategy and strategic thinking; the principle dimensions of strategic thinking and how companies apply them in their strategic thinking process; the three roots of competitive advantage and how firms can create sustainable competitive advantage. ·
Understand the New Playing Field ·
Core Dimensions of Strategic Thinking ·
Creating Competitive Advantage Day 2 Covers the nature and
role of vision and the relationship between vision and strategy; the strategic planning process covering
the mission, industry, competitors and SWOT analysis; long term objectives and strategic
choices. ·
The Strategic Planning Process o
Vision and Mission o
Industry Assessment o
Analysing the External Environment and Competitors o
Internal Assessment o
Setting Objectives and Strategic Choices Day 3 Covers identifying
issues and overcoming obstacles before implementation of the strategic plan. ·
Aligning the Organisation and Building Commitment behind the New
Strategy · Implementing the Strategic Plan · Experiential Exercise Training Facilitator
Chan
Leck, MMIM, MIM-CPT
Diploma MCIPS
(Chartered Institute of Purchasing & Supply) U.K, Diploma MCILT
(Chartered Institute of Logistic & Transport), MBA (General)
University of Hull, UK |
|
|
Administrative Details Fees: MIM Member: RM1,800 Non-Member: RM2,100 Duration: 3 days Time: 9:00 a.m. – 5:30 p.m. Venue: MIM Management House Kuala Lumpur Dates: · 3-5 March 2009 · 26-28 May 2009 · 10-12 August 2009 · 18-20 November 2009 |
PSMB Scheme:
SMIDEC SME Skills Upgrading Programme:
(Early bird and group discounts are not
applicable for those who apply for programmes under this training grant.) CPD Hours:
|