COMMUNICATION

Effective Writing Skills For Managers

Coping with a rapidly changing business environment demands excellent communication skills. This is particularly true in business writing. Readers need to acquire important information quickly without having to cut through unnecessary jargon and writers must know how to meet those needs.

This programme emphasises on how to present written business correspondence and reports in a straightforward, no-nonsense manner without sacrificing politeness and courtesy. Additionally, this programme provides models and patterns for writing business correspondence that consistently evokes positive responses from readers, even when the message is bad news. Using the methods described, will streamline the business writing process and save valuable office time.

Objectives

Upon completion of this programme, you will gain the following knowledge:

· Reader Focus - Writing business messages from your reader's point of view.

· Situation Analysis - Analysis tools for writing the perfect message every time.

· Approach, Content & Tone (ACT) - Writing tools to ensure the message meets your reader’s needs.

· Report Structures - Reader-friendly structures for the three types of reports you write most often.

Who Should Attend

First Level Manager

Learning Outcome

At the end of this programme, you will have gained the following knowledge and learning:

· Develop skills in writing reader-focused correspondence and reports that are brief and businesslike without compromising politeness and courtesy

Programme Outline

Day 1

· Session 1 - Background: Business Writing

· Session 2 - Workshop: SCOPE Analysis

· Session 3 - Approach: Direct or Indirect

· Session 4 - Content: Reader Focus

· Session 5 - Tone: Elements of Style

· Session 6 - The ACT Attack

· Session 7 - E-mail: Informal Correspondence

· Session 8 - Workshop: Case Studies

· Session 9 - Short Reports: Characteristics

· Session 10 - Structures: Information & Analysis

· Session 11 - Conclusions: What the Data Means

· Session 12 - Persuasion: Writing to Influence

Training Facilitator

John Hagedorn, MMIM, MIM-CPT

School of International Training (MAT, USA)

Bed Calvin College, USA

Administrative Details

Fees:

MIM Member: RM1,400

Non-Member: RM1,640

Duration:

3 days

Time:

9:00 a.m. – 5:30 p.m.

Venue:

MIM Management House

Kuala Lumpur

Dates:

· 18-20 February 2008

· 5-7 May 2008

· 18-20 August 2008

· 12-14 November 2008

PSMB Scheme:

SMIDEC SME Skills Upgrading Programme:

80% training grant (for eligible SMEs)

(Early bird and group discounts are not applicable for those who apply for programmes under this training grant.)

CPD Hours:

Recommended follow-on programmes:

· Delivering Powerful Presentations

· Presenting With Impact and Purpose